I posted this on LinkedIn (in Dutch) and already regret it, because it's way too long.
But anyways ...
‘If you want good quality, you have to pay more.’
and
‘We want to increase productivity.’
We’ve heard those ‒ seemingly unrelated ‒ sentences so often that we don’t even give them a second thought any more. They have become ‘truths’. Dogmas.
But are they really?
Take, for example, a cupboard made by a carpenter and one that you’ve assembled yourself – usually after a fair bit of swearing and with the odd screw too many or too few.
Or take a meal you’ve prepared at home with fresh, organic produce, and then a ready-made dish from the supermarket that you just need to heat up.
Or take (it was bound to come up) a translation made by a translator and then one that’s been spit out by AI in record time and then blindly copied.
I think we will all agree.
The products in the second category are much cheaper and less time-consuming than those in the first.
And yet, on the face of it, they seem just as good, stylish or tasty as the first.
But if you look a bit closer, feel them, taste or read them, you’ll notice they’re almost clones. They’re all exactly the same cupboards (with the odd screw too many or too few), the same
meals and, yes… the same texts.
Sure, they make a good first impression, but as soon as you move on with your day, you've forgotten about them.
And yes, there are a few ‘flaws’ here and there. They're not quite as sturdy, healthy or appealing as ‘the real deal’.
That’s why you pay more for good quality.
Right?
I'm not so sure.
I’m no expert, but I doubt that hand-carved cupboards and home-cooked meals are actually that much sturdier or better than they were fifty years ago.
And if my translations – because I am a bit of an expert in that field – are better than they were ten years ago, that’s thanks to experience, not because I was less capable back then.
And proportionally speaking, prices haven’t risen that much either. Handmade furniture used to cost a small fortune; you’d buy it when you got married and it was meant to last a lifetime.
My own rates have remained the same for years and, in some cases, have even been reduced.
So now tell me, does good quality cost more?
No.
Poor quality costs less.
Because when you maximise the productivity of any product or service, you end up with mass production of lower quality, and prices decrease.
So what if we put it this way from now on?
No longer “Well, you pay more for good quality.”
but
“Well, you pay less for poor quality.”
Wouldn’t that change our perception?
And wouldn’t we then, every now and then,
opt for quality after all?
clara